Hyundai IONIQ 3
A selection of project we're currently allowed to share.
THE TASK
Introduce the Hyundai IONIQ 3 to a new generation of European customers through a campaign that celebrates freedom, individuality and the power of everyday moments.
Built around the idea of Threedom, the campaign moves beyond conventional automotive communication to explore a more human perspective on mobility. It celebrates the freedom to be yourself, embrace spontaneity and find something extraordinary in the everyday.
The challenge was to create a distinctive visual world that brings together the car's progressive design and the authentic spirit of the people who drive it — positioning the IONIQ 3 as more than a new electric vehicle, but an expression of a liberated lifestyle.
THE OUTPUT
A comprehensive visual campaign for the Hyundai IONIQ 3 World Premiere, spanning hero imagery, lifestyle photography, product details and cinematic film content.
The resulting visual identity brings together progressive automotive design and a fresh, human perspective on electric mobility — creating a campaign that feels energetic, expressive and distinctly contemporary.
A celebration of freedom that goes beyond the drive.
Not just freedom. Threedom. Every day.
THE IMPLEMENTATION
A progressive visual approach combining automotive photography, lifestyle storytelling and cinematic film production.
Built around the concept of Freedom Universe, the production brings together two complementary worlds: the architectural precision and sculptural qualities of the IONIQ 3, and the spontaneous energy of real people enjoying life on their own terms.
Shot across architectural spaces and real-world environments in Lisbon, Portugal, the visual language balances bold compositions, natural light and vibrant colour. Red takes a leading role throughout the imagery, creating a distinctive visual thread that connects the vehicle with the energy and attitude of the campaign.
Through a combination of dynamic car imagery, expressive talent and authentic everyday moments, the photography and film work together to create a cohesive visual narrative.
