Flyeralarm
A selection of project we're currently allowed to share.
THE TASK
Create an entirely new Christmas card collection for FLYERALARM, using sales insights and customer preferences to guide the creative direction. The challenge was to develop a diverse range of commercially relevant designs while maintaining a cohesive visual identity across the entire collection.
THE OUTPUT
A complete Christmas card collection for 2026, including AI-generated artwork, print-ready designs and a fully designed product catalogue. Produced entirely in-house at GOLD, from initial concepts to final print preparation.
THE IMPLEMENTATION
Combining AI-generated imagery with hands-on creative direction and extensive Photoshop postproduction, we developed and refined the entire collection from scratch. Each design was carefully composed and prepared for specialized print finishes, including laser cutting and hot-foil stamping. The accompanying catalogue was also designed in-house, following FLYERALARM's corporate identity.
