City of Blood : Disney plus
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THE TASK
Create a striking key visual for Disney+'s City of Blood, capturing the dark atmosphere and tension of the series through a single cinematic image.
The objective was to translate the world of the show into an impactful piece of campaign imagery, bringing together its characters, setting and underlying sense of suspense.
The challenge was to create a visual that feels like a glimpse into the story itself, intriguing enough to draw attention, while establishing a distinctive identity for the series.
THE OUTPUT
A distinctive campaign key visual for Disney+'s City of Blood, bringing the series' atmosphere to life through a powerful cinematic image.
The final artwork translates the show's identity into a memorable visual, extending beyond the screen and into the urban landscape of Berlin, where the campaign was seen across the city.
THE IMPLEMENTATION
A cinematic key art production combining atmospheric photography, carefully considered composition and dramatic visual storytelling.
Set against Berlin's urban architecture, the scene brings the two protagonists into a world defined by tension and mystery. The perspective, dramatic lighting and environmental details create depth and atmosphere, while the trail of red cutting through the cobblestone streets adds a striking visual element that reinforces the title's darker narrative.
Through the combination of talent, location and art direction, the production transforms a single moment into an evocative visual statement.