Aston Martin DBX GT
A selection of project we're currently allowed to share.
THE TASK
Position the Aston Martin DBX GT beyond the traditional language of automotive advertising, placing it within a world of elevated lifestyle, individuality and personal expression.
The campaign explores a different perspective on luxury, shifting the focus from performance alone to the people, places and moments that define the ownership experience.
The challenge was to create a distinctive visual world where the car feels like a natural extension of its owner's character. One that communicates confidence, sophistication and a strong sense of personal taste without relying on conventional automotive clichés.
THE OUTPUT
A cohesive film and photography campaign that brings a new dimension to the Aston Martin DBX GT.
Through three cinematic films and a collection of distinctive stills, the campaign presents the car as more than a performance machine — positioning it as an expression of individuality, confidence and refined taste.
THE IMPLEMENTATION
A cinematic approach combining lifestyle storytelling, atmospheric cinematography and considered automotive photography.
Built around three narrative volumes, Anticipation, Cocooned Luxury and Real World Impact, the films capture different moments in the owner's journey, from the anticipation of approaching the car to the intimacy of its interior and its presence in the wider world.
The visual language balances architectural environments, natural light, rich textures and carefully composed details. The car and talent are treated as equal parts of the story, with fashion led styling and unexpected camera angles creating a visual language closer to luxury editorial than traditional automotive advertising.
The still photography follows the same direction, capturing both the character of the DBX GT and the lifestyle surrounding it.
